How To Verify Your Instagram Account
3 Steps to Get Your Own Account Verified on Instagram
1. Don’t get big on Instagram first
This also applies to whatever platform you are trying to get verified on, be it Twitter, Facebook or Youtube. Apparently even Tinder has verified users now, too! Whichever platform is your goal, you need to work on building your presence somewhere else. We believe that Jane’s YouTube videos—although only amassing between 1,000-15,000 views each—was what led to us being verified on Instagram.
There is reasoning behind this. If you build your brand on Instagram, collecting thousands of followers over a long period of time, this is where people will know you from. You can be easily found on that platform and it is unlikely someone with a similar name could be mistaken for you. Therefore, it wouldn’t be a high priority for Instagram to verify you. After all, Instagram even explains that verification is a process of improving the user experience:
“We want to make sure that people in the Instagram community can easily find the authentic people and brands they want to follow.”
If you don’t have thousands of followers, and your account is not the main place your brand lives, verification would be a good way Instagram can help people find you.
2. Gain notoriety on parallel platforms
What are parallel platforms? Social media marketers will recognize that there are unspoken lines drawn between users on certain platforms and others that bread the same kind of users with similar demographics and content styles.
For instance, Twitter is heavily associated with news and politics, so you are more likely to see verified accounts from journalists, media commentators, and people involved in news stories. A great example of this is Ken Bone, who got verified on Twitter after his appearance at the 2016 presidential debate went viral.
Similar lines exist between Instagram-Youtube and Musically-(formerly)Vine. Once Jane’s videos reached a certain number of views on YouTube (remember—it was only 10k average views, not something unachievable by the average person), it was in Instagram’s best interest to verify our accounts, since users who spend time on YouTube will likely be searching for the Instagram accounts of the personalities they watch.
3. Position yourself at risk of getting impersonated
This point is taken straight from Instagram’s own declaration of how to get verified. They stress over and over that verification is done not only to make the user experience better, but also to stop people from impersonating others:
“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.”
A verified badge means Instagram knows you are who you say you are and wants to help it’s users build trust that they are in fact are following the real @shopify_stockroom, not some imitator who could end up spamming you with illegitimate content you weren’t looking for.
Your Instagram page should still list your name, email address and a link to your website so that Instagram can verify it is you, but you should not aim to be the first profile that shows up when users search for your name on Instagram. It is beneficial to keep a low profile, and therefore be at risk of getting impersonated, if you want to be verified.